In Africa, in the most fragile countries, COVID is far from being the first concern of the populations, for whom the need for reliable information and trusted media is stronger than ever: our Op-Ed in Le Temps, the leading French-speaking Swiss newspaper, on Monday 26 April 2021. Presentation of the results of the Kantar audience survey conducted at the end of 2020 in six African countries (Mali, Niger, Burkina Faso, Central African Republic, Democratic Republic of Congo, Madagascar).